Almost Half of Canadian Small Enterprise House owners Attribute Progress to New Digital Instruments: GoDaddy Survey

New survey finds over 40 per cent of small enterprise house owners made ecommerce-specific diversifications prior to now two years, together with enhancing on-line instruments, creating new web sites and social media accounts, and growing on-line enterprise choices.

TORONTO, June 28, 2022 /CNW/ – Right this moment, GoDaddy Inc. (NYSE: GDDY), the corporate that empowers on a regular basis entrepreneurs, launched knowledge from a brand new survey that displays the outlook of small enterprise house owners greater than two years after the COVID-19 pandemic started. As a follow- as much as a 2020 survey, the brand new GoDaddy survey revealed that greater than two-thirds of small companies made modifications to their on-line presence throughout the pandemic, and greater than 40 per cent credit score the expansion of their enterprise to new ecommerce options.

Following two years of unpredictable restrictions, optimism is now stronger than ever amongst small enterprise house owners who see worth in digital instruments and sustaining a web based presence, in response to the brand new examine carried out by Logit Group on behalf of GoDaddy Canada. Enterprise progress is the main motive for optimism amongst all survey respondents, however is most outstanding among the many small enterprise phase, with 42 per cent of those that make use of 5 to 9 individuals reporting confidence in the way forward for their enterprise.

For a lot of, the digital diversifications of the final two years, together with enhancements to on-line instruments and social media accounts, are right here to remain: 41 per cent of respondents mentioned they may proceed to take care of their on-line presence, a rise from 37 per cent in 2020. Solely 12 per cent mentioned they intend to return to their pre-pandemic enterprise plans and processes.

“The pandemic spurred vital progress in the usage of digital instruments amongst small companies, and our new survey reveals that having a web based presence has helped many small companies thrive,” mentioned Anne De Aragon, Vice President and Nation Supervisor, GoDaddy Canada. “These outcomes reinforce how important it’s for small companies to make use of the digital instruments at their disposal to assist them proceed to develop, which is why GoDaddy is concentrated on offering small companies with the proper on-line instruments and coaching, together with ecommerce options.”

To complement these findings, GoDaddy undertook related surveys of its GoDaddy clients in Canada, Australia, and the U.Ok. Some key findings of this focused analysis embody:

  • Near 50 per cent of companies have been extremely impacted on account of COVID-19 throughout all markets.
  • Greater than one-third of companies are most optimistic about enterprise progress over the subsequent 12 months. Different areas fueling optimism embody enlargement of on-line presence, and enlargement of services and products.
  • 30 per cent of small enterprise house owners in Canada are elevating costs of services and products in response to inflation.
  • Two-thirds of small companies mentioned they’ve confronted supplier-related points prior to now two years (supply-chain shortages had been additionally recognized as a problem in GoDaddy’s 2020 survey).
  • Perceived price is cited as the primary problem to adopting a web based presence (37 per cent), whereas many additionally reported that they felt they lacked the familiarity or data concerning the digitalization course of (23 per cent). Understanding these perceived challenges permits digital instrument suppliers like GoDaddy to offer tailor-made coaching and insights that may empower entrepreneurs to establish the most effective instruments to strengthen their companies, and benefit from the optimistic affect a web based presence can have on enterprise progress. 

With its full suite of ecommerce options for small companies, GoDaddy goals to empower on a regular basis entrepreneurs, turning optimism into tangible enterprise outcomes.

To study extra about GoDaddy’s ecommerce options, go to GoDaddy.ca.

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About GoDaddy

GoDaddy is empowering on a regular basis entrepreneurs all over the world by offering all the assist and instruments to succeed on-line. GoDaddy is the place individuals come to call their thought, construct an expert web site, appeal to clients, promote their services and products and handle their work. Our mission is to present our clients the instruments, insights and the individuals to remodel their concepts and private initiative into success. To study extra concerning the firm, go to GoDaddy.ca

About GoDaddy’s Logit Group Survey 

The survey, commissioned by Logit Group, was sourced from a random pattern of Canadian small and medium companies. To be eligible, respondents needed to be a enterprise proprietor or self-employed, and their enterprise will need to have 1 to 99 workers (56 per cent of survey respondents had been microbusinesses with 4 or much less workers). The web survey was in marketplace for roughly two weeks in Might 2022 (two years after the preliminary survey in Might 2020) with a consequence accuracy inside +/- 4.4 per cent. 

In regards to the GoDaddy Council Survey

GoDaddy undertook the same survey of GoDaddy clients in Canada, Australia and the United Kingdom to grasp the affect of the pandemic on small companies and the actions taken all through the final two years. The web survey was in marketplace for roughly 10 days in June 2022.

SOURCE GoDaddy

Almost Half of Canadian Small Enterprise House owners Attribute Progress to New Digital Instruments: GoDaddy Survey

For additional info: Meg Sharpley, [email protected], 905-517-9390

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