Former CloudKitchens Operators Clarify Why They’re Leaving the Startup

Insider spoke with CloudKitchens operators who mentioned Travis Kalanick’s startup offered them a dream — after which didn’t ship on it. Now, they’re leaving.


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Two Atlanta CloudKitchens operators, Anita and Chudi Orubele,hold their children



Lynsey Weatherspoon for Insider


1. Mother-and-pop restaurateurs are fleeing Travis Kalanick’s CloudKitchens. The corporate sells shoppers a dream, promising an area and facilities like nightly cleansing, advertising and marketing and gross sales recommendation, and tech integration with supply platforms together with DoorDash. However CloudKitchens operators informed Insider this pitch was a far cry from actuality.

  • Some operators mentioned they felt misled by the corporate’s salespeople. In a grievance to the FTC, one former operator wrote that they used the final of their financial savings on CloudKitchens, and the corporate “gave me excuse after excuse, lies after lies.”
  • Different operators additionally informed Insider they’d misplaced their financial savings making an attempt to function profitable companies inside CloudKitchens’ areas. One mentioned he contemplated suicide after he could not get his deposit again. 
  • “We’ve fought and crawled and scraped,” one restaurant proprietor informed Insider. “We got here in there with a dream for our model, and CloudKitchens tried to destroy it.” 

Learn the complete report right here.


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Curated by Jordan Parker Erb in New York. (Suggestions or ideas? E mail [email protected] or tweet @jordanparkererb.) Edited by Hallam Bullock (tweet @hallam_bullock) in London.

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