Snap Is Shuttering Startup Accelerator Yellow As A part of Layoffs
  • Snap Inc., the maker of Snapchat, is shutting down its startup accelerator program, Yellow.
  • The transfer comes as part of a collection of broad cuts on the firm, together with a 20% workers discount.
  • Yellow’s alumni checklist contains upstarts like Toonstar, Volv, and Trash, which was acquired by VSCO.

Snap Inc., which owns the social-messaging app Snapchat, is closing down its startup accelerator program, Yellow, 4 years after it launched, an organization spokesperson confirmed to Insider.

The transfer comes as a part of a collection of company-wide cutbacks, together with layoffs affecting about 20% of its workforce. The price reductions are supposed to assist Snap concentrate on its efforts in augmented actuality, in addition to consumer and income progress, Snap CEO Evan Spiegel wrote in an investor letter launched Wednesday.

Yellow first launched in 2018 and has since welcomed 5 lessons of startup founders. In April, Snap introduced on its fifth cohort of eight startups, together with relationship app Blink Date and creator-business software program platform Bump. 

Previous contributors in Snap’s accelerator embrace Elly, a digital well being upstart, and Trash, a video-collaboration platform that was later acquired by picture and video modifying software VSCO.

Snapchat Yellow accelerator class april 2022

Snap’s Yellow cohort in April 2022 included eight startups.


Startups every obtain a $150,000 funding from Snap, in addition to mentorship from business executives and startup vets.

The accelerator program was accepting Yellow candidates for its fall 2022 cohort starting in June and closed functions on July 29, based on the Yellow web site.

“Snap is not going to carry on a fall 2022 class and can pause Yellow’s program operations,” the Snap spokesperson mentioned. “We’re happy with the success our Yellow alumni have achieved, and we thank all of the founders who utilized to this fall’s accelerator for his or her time.

Two former Snapchat staffers on the Yellow workforce, together with director Mike Su, posted about in the present day’s layoffs and the influence on Yellow in LinkedIn posts. 

“As they are saying, all good issues should come to an finish, and so it’s with Yellow,” Su wrote.

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